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by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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ISBN : #354029001X | Date : 2005-10-19

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PDF-ef898 | This volume contains the proceedings of the 8th International Information – curity Conference (ISC 2005), which took place in Singapore, from 20th to 23rd September 2005. ISC 2005 brought together individuals from academia and – dustry involvedin manyresearchdisciplines of information security to foster the exchange of ideas. During recent years this conference has tried to place special emphasis … Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)


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ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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ISBN : #3790813311 | Date : 2000-10-27

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PDF-55a55 | Grundlegende technologische und regulatorische Veränderungen haben zur Jahrtausendwende die Telekommunikationsmärkte mit erheblichem Anpassungsdruck konfrontiert. Im Mittelpunkt der hier untersuchten Problemstellung steht der Wandlungsprozeß dieses dynamischen Marktes, in dem auch eine verstärkte Ausnutzung der vorhandenen Innovationspotentiale zu beobachten ist. Dabei ist die Qualität und de… Deregulierte Telekommunikationsmärkte: Internationalisierungstendenzen, Newcomer-Dynamik, Mobilfunk- und Internetdienste (Wirtschaftswissenschaftliche Beiträge) (German Edition)


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International Employer Brand Management Segmentation PDF 63fdbe5a4

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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences PDF




by Lena Christiaans : International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences

ISBN : #365800455X | Date : 2012-11-27

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PDF-97c92 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for … International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences


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by T. Calkins : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

ISBN : #0230340334 | Date : 2012-12-21

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PDF-31555 | Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create market… Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth


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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

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PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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ISBN : #9811018332 | Date : 2016-10-21

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PDF-747e4 | This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately l… Segmentation in Social Marketing: Process, Methods and Application


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by Ellen Naylor : Win/Loss Analysis: How to Capture and Keep the Business You Want

ISBN : #099727221X | Date : 2016-07-11

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PDF-bc652 | Do you want to win and retain more business? Nail the competition? When you win deals, do you know why you win them? When you lose deals, do you know why you lose them? When your existing customers choose you again, why do they? When your existing customers abandon you, why do they?If you don’t ask your customers and those who chose a competitor, you won’t truly discover why you’re winning and… Win/Loss Analysis: How to Capture and Keep the Business You Want


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by Wayne English : Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People

ISBN : #1601630689 | Date : 2009-06-01

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PDF-6d832 | Web Content Rx is a hands-on primer that shows anyoneeven technical noviceshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webma… Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People


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by Frank Fiore : E-Marketing Strategies

ISBN : # | Date : 2000-01

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PDF-f0e28 | Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ‘Rules of the Road’ that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within … E-Marketing Strategies


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by Peter Olson : Consumer Behavior And Marketing Strategy

ISBN : #007116703X | Date : 1999

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PDF-6d3a1 | … Consumer Behavior And Marketing Strategy


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ISBN : #3540309004 | Date : 2006-01-09

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